Five Offline Ways to Drive Website Traffic to your Small Business Website

Once you've got your small business website up and running, you might be wondering how to get potential customers to visit it. Luckily, there are plenty of ways for you to let people know about your website that will fit right in with what you're already doing!

Give Something Back

One effective way of getting people to visit your site is to promise them something in return. If you produce a newsletter, catalogue or brochure, tell readers to visit your small business website for exclusive offers or competitions.

Once you've got them to your site, you can increase activity by offering incentives for visitors who subscribe to your online offers.

Get Your Name Out

If your small business website address appears on all of your marketing material, this is a sure-fire way to get people to visit your site. Nowadays, most people will have searched out your name online before they've even set foot in your building, but it's still advisable to make sure your URL is as visible as possible. A-boards, banners, posters and noticeboards should all feature your website address.

Keep Printing

Print advertising served many businesses very well before the internet, so it makes sense to keep up with it if it suits your audience. Any display or classified ads you place should be emblazoned with your website address and a strong call to action – including an offer code that will help you measure the success of your advert.

Brand Promotional Gifts

Anything you give away as an incentive to your clients (toys, gadgets, keyrings, etc.) should all feature your website address. Bigger products, such as golf umbrellas, can create fantastic advertising opportunities for your web page. Staff uniforms could also feature your web address so that, no matter where they are, your staff will be directing people to your small business website.

Talk to People

Networking events are great opportunities to get your company name out there. By making sure your website features on your business cards, you'll be advertising your company simply by having a conversation. Putting a face to a name is a great way to peak people's interest in your business and, by frequenting relevant events, you're much more likely to increase your website visitors.

When scheduling your marketing activities, it's just as important to keep offline activities in mind as it is to work on your online promotions. If you want to get your small business website to the public, there are many avenues to choose from, so keep your options open and you'll be receiving more web traffic in no time.